Jenn Beening began her career in social media 8 years ago creating web content for celebrities and lifestyle brands in Los Angeles. In 2014, she shifted her focus towards mission-based communications for San Diego Zoo Global, where she currently develops strategy and manages various digital audiences for the world-famous facility and its international projects. Most recently, Jenn contributed to the San Diego Zoo’s TikTok success, which gained over 1.5 million followers and 123 million views in 15 months. In addition to her marketing background, Jenn has a M.A. in conservation biology.